💡 Tip 1 – Know Your Hero Product
Don’t try to sell everything. Pick 1–2 bestsellers (like cupcakes, puffs, or chocolates) and build demand around them.
Example: “In India, people buy more from someone known for one specialty — like ‘the best brownies in town’.”
💡 Tip 2 – Presentation Sells
Packaging matters! Even a ₹200 product looks premium with a clean, neat box + handwritten note.
“People buy with their eyes before taste — especially for gifting.”
💡 Tip 3 – Leverage Social Proof
Share reviews, photos of happy customers, behind-the-scenes stories.
Indians trust recommendations — encourage friends & family to post and tag you.
💡 Tip 4 – Use WhatsApp
1. Catalog/Business Profile –
Use WhatsApp Business App (free).
Add your bakery name, logo, and menu/catalog with prices & photos.
2. Broadcast Lists & Groups –
Share updates, offers, and new products with loyal customers.
Keep an exclusive VIP group for repeat buyers.
3. Order Management –
Take orders directly via chat.
Use quick replies for FAQs (flavors, delivery, payment).
4. Payments & Delivery –
Link UPI/Pay button for easy transactions.
Share live delivery updates with customers.
5. Status Updates = Free Marketing –
Post daily bakes, behind-the-scenes, offers, and customer reviews.
Works like free Instagram stories, but reaches your phone contacts directly.
6. Customer Care & Loyalty –
Send thank-you notes, festival greetings, or discount coupons.
Build personal connection = repeat orders.
💡 Tip 5 – Build Customer Loyalty with Referral Codes
1. Simple Example for Home Bakers –
Customer A buys a cake and gets a referral code.
If Customer B uses that code for their first order, Customer A gets 10% off next time and Customer B gets 5% off on their first order.
2. How to Reward –
- Discounts on next purchase
- Free add-on (cupcake, brownie, cookie)
- Loyalty points to redeem later
3. How to Share Codes –
- On receipts/invoices
- On WhatsApp/email after every order
- Printed on packaging stickers
4. Golden Rule –
Make rewards small but exciting and keep the system super simple so customers actually use it.
